Raleigh, NC Area Jobs

Raleigh , NC
Apply Now

Content Marketing Manager

Raleigh, NC Area Jobs
Raleigh, NC Full time
Posted on October 26, 2017

Job Title:  Content Marketing Manager

 

Growing software company looking for a Content Marketing Manager to join our Marketing team.  This position is responsible for the development, writing and/or editing of the company's external communications, including blogs, articles, conference collateral and signs, website content, landing pages, demand-generation content including emails, press releases and case studies. The ideal candidate will have experience writing copy in a B2B environment.

 

Responsibilities

  • * Create regular content to be marketed via all channels
  • * Editorial requirements include basic SEO understanding, content categorization and tracking; ensure all content is consistent with our brand voice, style and tone
  • * Work with Sales and Marketing teams to understand solutions, target audiences, and define content needs
  • * Tailor messages for different audiences and find opportunities for content re-purposing and reuse
  • * Understand the basic best practices of the main social media channels (especially LinkedIn)
  • * Maintain content libraries of the resources Marketing develops
  • * Communicate complex technical products into easy reading
  • * Edit and update existing material to reflect brand voice
  • * Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet business objectives
  • * Manage content creation freelancers (e.g. graphic design)

 

REQUIREMENTS

  • * BA/BS in English, Journalism, Creative Writing, or Marketing
  • * 3-5 years of content marketing experience including strong copywriting experience
  • * B2B marketing and technology industry experience preferred
  • * Extremely strong and proven writing skills; link to online portfolio showcasing relevant work
  • * Editorial mindset that seeks to understand what audiences consume and how to create it
  • * Experience translating technical information into content that is understood by a wide audience
  • * Experience with WordPress, InDesign, Photoshop; experience with Act-On marketing automation helpful but not required
  • * Strong ability to guide the content creation process from ideation through execution
  • * Must be self-motivated and enjoy working in a dynamic, fast-paced environment
  • * Project management skills and understanding how to manage the priorities of multiple stakeholders
  • * Basic HTML skills

Apply Now

By clicking on the submit button, your information will be shared with this employer. You may be contacted from time to time regarding other opportunities that become available.