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Content Marketing Manager

Raleigh, NC Area Jobs
Raleigh, NC Full time
Posted on October 26, 2017

Job Title:  Content Marketing Manager


Growing software company looking for a Content Marketing Manager to join our Marketing team.  This position is responsible for the development, writing and/or editing of the company's external communications, including blogs, articles, conference collateral and signs, website content, landing pages, demand-generation content including emails, press releases and case studies. The ideal candidate will have experience writing copy in a B2B environment.



  • * Create regular content to be marketed via all channels
  • * Editorial requirements include basic SEO understanding, content categorization and tracking; ensure all content is consistent with our brand voice, style and tone
  • * Work with Sales and Marketing teams to understand solutions, target audiences, and define content needs
  • * Tailor messages for different audiences and find opportunities for content re-purposing and reuse
  • * Understand the basic best practices of the main social media channels (especially LinkedIn)
  • * Maintain content libraries of the resources Marketing develops
  • * Communicate complex technical products into easy reading
  • * Edit and update existing material to reflect brand voice
  • * Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet business objectives
  • * Manage content creation freelancers (e.g. graphic design)



  • * BA/BS in English, Journalism, Creative Writing, or Marketing
  • * 3-5 years of content marketing experience including strong copywriting experience
  • * B2B marketing and technology industry experience preferred
  • * Extremely strong and proven writing skills; link to online portfolio showcasing relevant work
  • * Editorial mindset that seeks to understand what audiences consume and how to create it
  • * Experience translating technical information into content that is understood by a wide audience
  • * Experience with WordPress, InDesign, Photoshop; experience with Act-On marketing automation helpful but not required
  • * Strong ability to guide the content creation process from ideation through execution
  • * Must be self-motivated and enjoy working in a dynamic, fast-paced environment
  • * Project management skills and understanding how to manage the priorities of multiple stakeholders
  • * Basic HTML skills

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